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The Neural and Psychological Basis of Herding in Purchasing Books Online: An Event-Related Potential Study.

Mingliang ChenQingguo MaMinle LiShenyi DaiXiaoyi WangLiangchao Shu
Published in: Cyberpsychology Behav. Soc. Netw. (2010)
Keyphrases
  • event related
  • neural network