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Optimization of the annual planning of targeted offers in direct marketing.
S. Delanote
Roel Leus
Fabrice Talla Nobibon
Published in:
J. Oper. Res. Soc. (2013)
Keyphrases
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direct marketing
marketing strategies
data mining
data mining applications
database marketing
case study
database
real world
machine learning
information systems
decision trees
decision support