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Optimization of the annual planning of targeted offers in direct marketing.

S. DelanoteRoel LeusFabrice Talla Nobibon
Published in: J. Oper. Res. Soc. (2013)
Keyphrases
  • direct marketing
  • marketing strategies
  • data mining
  • data mining applications
  • database marketing
  • case study
  • database
  • real world
  • machine learning
  • information systems
  • decision trees
  • decision support