How do Web users respond to non-banner-ads animation? The effects of task type and user experience.
Weiyin HongJames Y. L. ThongKar Yan TamPublished in: J. Assoc. Inf. Sci. Technol. (2007)
Keyphrases
- user experience
- web users
- user interaction
- user interface
- website
- user behavior
- web server
- web mining
- web usage mining
- end users
- banner ads
- web pages
- web content
- search queries
- web usage data
- user engagement
- databases
- web queries
- web personalization
- internet advertising
- online advertising
- usage data
- access logs
- user perceptions
- query logs
- information retrieval systems
- social media
- search engine