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as an Advertising Platform: The Case for Locative Advertising in Location-based Games.
John Dunham
Jiangnan Xu
Konstantinos Papangelis
Nicolas J. LaLone
Michael Saker
David I. Schwartz
Published in:
Games Res. Pract. (2024)
Keyphrases
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online advertising
mobile advertising
consumer behavior
data sets
internet advertising
video games
real time
game theory
learning experience
social networking
nash equilibrium
game design
search algorithm
online game
perfect information
viral marketing
cooperative
contextual advertising
website
targeted advertising