Retention by entertainment: how companies utilize websites to strengthen customer relationships.
Horst TreiblmaierAndreas PinteritsRoman DapeciPublished in: ECIS (2004)
Keyphrases
- potential customers
- website
- customer data
- marketing strategies
- long term
- multimedia
- web pages
- market segments
- customer base
- customer relationship management
- competitive advantage
- electronic commerce
- customer service
- customer behavior
- computer games
- cognitive load
- customer satisfaction
- spatial relationships
- web content