Enticing consumers via incomplete product experience: an investigation of online product interactivity designs.

Cheng Yi Zhenhui Jiang Izak Benbasat

Published in: CHI (2011)

Keyphrases

product information
comparison shopping
online retailers
internet shopping
product reviews
product quality
shopping behavior
marketing campaigns
real time
life cycle
online stores
website
production planning
online communities
consumer reviews
recommender systems
information systems