Promotional Predictive Marketing: User Centric Data Driven Approach.
Soumi TokdarAnanya KanjilalSankhayan ChoudhurySwapan BhattacharyaPublished in: SN Comput. Sci. (2022)
Keyphrases
- user centric
- predictive modeling
- communication services
- marketing campaigns
- internet marketing
- network centric
- data mining
- cognitive radio networks
- context dependent
- website
- flow management
- context awareness
- personal information
- customer relationship management
- marketing strategies
- low level
- social media
- data analysis