Optimal Bidding for Mobile-Ad Campaigns.

Manmohan Aseri Milind Dawande Ganesh Janakiraman Vijay S. Mookerjee

Published in: ICIS (2015)

Keyphrases

dynamic programming
worst case
mobile devices
closed form
advertising campaigns
optimal solution
special case
optimal control
neural network
social networks
reinforcement learning
mobile phone
mobile environments