From the attributes of smart tourism technologies to loyalty and WOM via user satisfaction: the moderating role of switching costs.
Kenneth Shiu Pong NgJose Weng Chou WongDengming XieJingyan ZhuPublished in: Kybernetes (2023)
Keyphrases
- user satisfaction
- switching costs
- customer satisfaction
- service quality
- consumer behavior
- online services
- social networking sites
- online shopping
- network effects
- information systems
- information sources
- prior studies
- technology acceptance
- individual level
- perceived usefulness
- information quality
- structural equation modeling
- product reviews
- continuance intention
- marketing strategies
- service providers
- social networks
- life cycle
- transfer learning