How does marketers' and users' content on corporate Facebook fan pages influence brand equity?
Antonia Estrella-RamonNieves García-de-FrutosJosé Manuel Ortega EgeaCristina Segovia-LópezPublished in: Electron. Commer. Res. Appl. (2019)
Keyphrases
- social networking sites
- online social
- social media
- web information
- dynamic content
- user generated content
- web content
- social influence
- dynamically generated
- user generated
- social media platforms
- search engine
- user interests
- user experience
- social networks
- web pages
- unstructured information
- website
- multiple users
- twitter users
- topic specific
- social networking
- web page content
- social web
- content providers
- user interface
- textual content
- end users
- knowledge management
- user interaction
- online social networks
- page content
- current search engines
- social network sites
- navigational behavior
- physical location
- proxy servers
- text content
- user activity
- social relationships
- user behavior
- metadata