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Understand the Customer Preference of Different Market Segments from Online Word of Mouth: Evidence from the China Auto Industry.

Xudong LiuLina ZhouJinquan Gong
Published in: ICYCSEE (1) (2016)
Keyphrases
  • market segments
  • marketing strategies
  • essential information
  • real time
  • data mining
  • search engine
  • case study
  • user groups
  • learning environment
  • user preferences
  • customer satisfaction