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Understand the Customer Preference of Different Market Segments from Online Word of Mouth: Evidence from the China Auto Industry.
Xudong Liu
Lina Zhou
Jinquan Gong
Published in:
ICYCSEE (1) (2016)
Keyphrases
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market segments
marketing strategies
essential information
real time
data mining
search engine
case study
user groups
learning environment
user preferences
customer satisfaction