A Comprehensive Summary Review of Internet Advertising and Online Market Places that Provides Detailed Insights and Understanding On What Information Systems Discipline is About.
Efosa C. IdemudiaPublished in: Int. J. Technol. Diffusion (2014)
Keyphrases
- information systems
- internet advertising
- data mining
- online advertising
- banner ads
- mobile advertising
- hong kong
- online markets
- online learning
- health care
- decision making
- information technology
- conceptual models
- stock price
- stock market
- software engineering
- real world
- display advertising
- business schools
- real time
- electricity markets
- life cycle
- subject matter
- decision support system
- information retrieval