Factors Affecting Intent to Purchase Virtual Goods in Online Games.
Cheng-Hsun HoTing-Yun WuPublished in: Int. J. Electron. Bus. Manag. (2012)
Keyphrases
- factors affecting
- online game
- electronic commerce
- online gaming
- factors influencing
- educational games
- virtual communities
- computer games
- perceived usefulness
- key factors
- multi player
- game based learning
- virtual environment
- online communities
- case study
- virtual world
- user behavior
- hong kong
- learning systems
- game playing
- user preferences