Research on Retail Media Advertisements and Consumer Requirements - Taking E-Commerce Listing Pages as an Example.
Shu-Ching LiTseng-Ping ChiuPublished in: HCI (21) (2023)
Keyphrases
- web pages
- electronic commerce
- consumer behavior
- website
- multimedia
- search engine
- cross selling
- click stream data
- product information
- search advertising
- functional requirements
- online stores
- business transactions
- web documents
- data objects
- web users
- application specific
- cross media
- multimedia data
- internet advertising
- customer preferences
- web search