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Applying In-depth Interview to Explore the Use of Electronic Coupons and Customer Behavior Change.
Yukitoshi Kashimoto
Jaakko Hyry
Masato Taya
Hiroki Ishizuka
Arei Kobayashi
Published in:
BCSS@PERSUASIVE (2019)
Keyphrases
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customer behavior
customer service
behavior patterns
historical data
transactional data
customer data
web logs
website
customer segmentation
customer base
web mining
web usage mining