Trust Modelling in E-Commerce through Fuzzy Cognitive Maps.
Christian SchlägerGünther PernulPublished in: ARES (2008)
Keyphrases
- fuzzy cognitive maps
- hebbian learning
- cognitive network
- cognitive maps
- feedback loops
- electronic commerce
- causal relationships
- reputation models
- complex systems
- event driven
- trust model
- trust relationships
- cognitive map
- graph theory
- decision processes
- electronic marketplaces
- neural network
- feedback loop
- neural network model
- perceived risk
- decision support
- bayesian networks