Identifying Social Influence in Networks Using Randomized Experiments.

Sinan Aral Dylan Walker

Published in: IEEE Intell. Syst. (2011)

Keyphrases

social influence
network structure
social networks
social interaction
online communities
social psychology
viral marketing

influence propagation
complex networks
network effects
technology adoption
small world
social relationships
network analysis

power law distribution
social relations
community structure
user preferences
information diffusion
community detection
online social networks

social graph
location based social networks
technology acceptance
scale free
social network analysis
information systems