Login / Signup
How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity.
Zhen Huang
Xue Yan
Jia Deng
Published in:
J. Theor. Appl. Electron. Commer. Res. (2024)
Keyphrases
</>
live video
real time
learning environment
mobile devices
content analysis