Developing a Conceptual Model for the Relationship Between Social Media Behavior, Negative Consumer Emotions and Brand Disloyalty.
Harri JalonenJari JussilaPublished in: I3E (2016)
Keyphrases
- conceptual model
- social media
- behavioral models
- high level
- data model
- entity relationship
- query language
- conceptual data model
- domain ontology
- object oriented
- social media streams
- data warehouse
- affective states
- knowledge base
- general purpose
- relational databases
- dynamic behaviors
- artificial intelligence
- data sets