Group RFM analysis as a novel framework to discover better customer consumption behavior.

Hui-Chu Chang Hsiao-Ping Tsai

Published in: Expert Syst. Appl. (2011)

Keyphrases

main contribution
data analysis
statistical analysis
electronic commerce
search engine
image analysis
human behavior
behavior analysis
neural network
machine learning
social networks
decision making
website
probabilistic model
steady state
analysis tool