Optimal control of the customer dynamics based on marketing policy.
Silvério S. RosaP. RebeloCésar M. SilvaHelena AlvesPedro G. CarvalhoPublished in: Appl. Math. Comput. (2018)
Keyphrases
- optimal control
- infinite horizon
- customer relationship management
- customer behavior
- marketing strategies
- consumer behavior
- stochastic control
- policy gradient
- customer service
- actor critic
- direct marketing
- dynamic programming
- control problems
- continuous stirred tank reactor
- potential customers
- holding cost
- average cost
- reinforcement learning
- class of nonlinear systems
- feedback control
- dynamical systems
- policy iteration
- optimal policy
- dynamic model
- control strategy
- marketing campaigns
- data mining
- optimal control problems
- stochastic demand
- finite horizon
- markov decision process
- customer satisfaction
- lyapunov function
- control law
- machine learning
- brownian motion
- real time
- control policies
- customer demand
- average reward