The Effect of Social Media on Hotels' Business Performance in the Lebanese Hotel Sector: Effect of Social Media on Hotels' Business Performance.
Firas Mohamad HalawaniPatrick Chin-Hooi SohSaravanan MuthaiyahPublished in: J. Electron. Commer. Organ. (2019)
Keyphrases
- social media data
- social media
- big data
- information systems
- electronic commerce
- data mining
- user generated content
- business processes
- case study
- business process
- decision making
- business rules
- crisis management
- business intelligence
- website
- business models
- business applications
- competitive advantage
- process oriented
- social networking
- public opinion
- databases
- activity monitoring