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Tennis influencers: The player effect on social media engagement and demand for tournament attendance.
Nader Chmait
Hans Westerbeek
Rochelle Eime
Sam Robertson
Carmine Sellitto
Machar Reid
Published in:
Telematics Informatics (2020)
Keyphrases
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social media
social networks
imperfect information
game mechanics
learning environment
social influence
social capital
viral marketing
social interaction
social networking
online communities
electricity markets
production cost
user engagement