The impact of social presence and facilitation factors on online consumers' impulse buying in live shopping - celebrity endorsement as a moderating factor.
Lifu LiKyeong KangAnqi ZhaoYafei FengPublished in: Inf. Technol. People (2023)
Keyphrases
- shopping behavior
- online shopping
- social presence
- collaborative learning
- online retailers
- internet shopping
- computer mediated
- online learning
- factors influencing
- student satisfaction
- instant messaging
- computer mediated communication
- blended learning
- positive effects
- university students
- communication tools
- problem based learning
- social interaction
- factors affecting
- online stores
- computer conferencing
- discussion forums
- learning outcomes
- knowledge level
- theory of planned behavior
- knowledge management
- e learning