Consumer community cognition, brand loyalty, and behaviour intentions within online publishing communities: An empirical study of Epubit in China.
Zhiqiang ZhangLei ZhengPublished in: Learn. Publ. (2021)
Keyphrases
- online communities
- virtual communities
- community members
- social support
- purchase intention
- community structure
- online social
- web communities
- online shopping
- learning community
- community detection
- knowledge sharing
- social networks
- online learning
- artificial intelligence
- social scientists
- social web
- social capital
- cognitive model
- overlapping communities
- social communities
- collective intelligence
- online search
- social media
- knowledge communities
- online markets
- cognitive processes
- linked data
- complex networks
- social network analysis
- customer satisfaction
- social network sites
- information sharing
- scientific communities
- electronic commerce
- e learning