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CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information.
Juan Bernabé-Moreno
Álvaro Tejeda-Lorente
Carlos Porcel
Hamido Fujita
Enrique Herrera-Viedma
Published in:
Knowl. Based Syst. (2015)
Keyphrases
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social media
information processing
information extraction
user interaction
social networks
information sources
information sharing
customer relationship management
social media data
marketing campaigns
data mining
decision making
domain knowledge