Assessing the Differential Effect of Web Usability Dimensions on Perceived Usefulness of a B2C E-Commerce Website.
Geetanjali SahiSushila MadanPublished in: IAIT (2013)
Keyphrases
- website
- web usability
- perceived usefulness
- technology adoption
- positive effects
- factors affecting
- factors that affect
- questionnaire survey
- computer self efficacy
- subjective norm
- attitudes toward
- user satisfaction
- structural equation modeling
- behavioral intention
- perceived risk
- web pages
- individual level
- university students
- user acceptance
- information quality
- negative impact
- learning process