Competitive Advertising Strategies and Market-Size Dynamics: A Research Note on Theory and Evidence.
Dung NguyenLei ShiPublished in: Manag. Sci. (2006)
Keyphrases
- evolutionary game theory
- belief functions
- computational complexity
- evidential reasoning
- theoretical framework
- theoretical basis
- trading strategies
- computational model
- empirical evidence
- dempster shafer
- trading agents
- dynamic model
- information technology
- competitive market
- competitive environment
- data sets
- imprecise probabilities
- decision theory
- supply chain
- website
- decision making