Determinants of Perceived Usefulness and Perceived Ease of Use in Individual Adoption of Social Network Sites.
Alan A. BrandyberryXiaolin LiLaura LinPublished in: AMCIS (2010)
Keyphrases
- perceived usefulness
- user acceptance
- factors affecting
- factors that affect
- social network sites
- user satisfaction
- questionnaire survey
- attitudes toward
- technology adoption
- university students
- structural equation modeling
- social networks
- information quality
- computer self efficacy
- perceived risk
- information systems
- factors influencing
- service quality
- personal information
- positive effects
- social media
- learning environment
- continuance intention