Zhaozhao Yin

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Publications

Zhaozhao Yin, Ying Xiong, Jiaqi Wang, Nan Jiang
Research on the Influence Mechanism of Customer Experience on Participation Value Co-creation Behavior in Virtual Brand Community: Empirical Analysis Based on Structural Equation Model. WHICEB (2022)