Zhaoqing Ye

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Purchase Decision

Factors Influencing

Top Venues

Publications

Faming Zhang, Shuqi Zhu, Zhaoqing Ye
The Influence Mechanism of Mainstream Media E-Commerce Live Streaming on Consumers' Purchase Decision: An Exploratory Study Based on Grounded Theory. MSIE (2022)