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Yunxia Mao
Publication Activity (10 Years)
Years Active: 2017-2018
Publications (10 Years): 2
Top Topics
Social Groups
Purchase Decision
Sentiment Polarity
Online Reviews
Top Venues
Electron. Commer. Res.
Inf. Technol. People
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Publications
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Qi Wang
,
Yunxia Mao
,
Ji Zhu
,
Xiaohang Zhang
Receiver responses to referral reward programs in social networks.
Electron. Commer. Res.
18 (3) (2018)
Qi Wang
,
Lin Wang
,
Xiaohang Zhang
,
Yunxia Mao
,
Peng Wang
The impact research of online reviews' sentiment polarity presentation on consumer purchase decision.
Inf. Technol. People
30 (3) (2017)