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Yuchung Hsiao
Publication Activity (10 Years)
Years Active: 2017-2017
Publications (10 Years): 1
Top Topics
Purchase Intention
Blog Entries
Online Stores
Top Venues
ICIBE
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Publications
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Yuchung Hsiao
,
Hanqing Li
Effects of Blogger Characteristics and Blog Style on Consumers' Purchase Intention.
ICIBE
(2017)