Young Lee-Argyris

Publication Activity (10 Years)

Years Active: 2018-2018
Publications (10 Years): 1

Top Topics

Consumer Behavior

Telecommunications Industry

Target Audience

Predictive Modeling

Top Venues

Publications

Yuyang Liang, Young Lee-Argyris, Aziz Muqaddam
Changing Brand Attitudes through Influencer Marketing. AMCIS (2018)