Yimiao Zhang

Publication Activity (10 Years)

Years Active: 2017-2019
Publications (10 Years): 3

Top Topics

Internet Shopping

Electronic Word Of Mouth

Negative Impact

Top Venues

Publications

Yimiao Zhang, Kim Huat Goh
Impact of Online Reviews on Consumer Post-purchase Attitude Change and Transaction Failure. ICIS (2019)
Yimiao Zhang, Yan Lin, Kim Huat Goh
Impact of Online Influencer Endorsement on Product Sales: Quantifying Value of Online Influencer. PACIS (2018)
Yimiao Zhang, Kim Huat Goh
Attracting Versus Sustaining Attention in the Information Economy. WEB (2017)