Login / Signup
Yi-Hua Sun
Publication Activity (10 Years)
Years Active: 2019-2019
Publications (10 Years): 1
Top Topics
Database Marketing
Decision Making
Class Imbalance
Bayesian Networks
Top Venues
AMCIS
</>
Publications
</>
Ya-Ling Wu
,
Yi-Hua Sun
Re-conceptualizing Scarcity Effects on Desirability for Hunger Marketing.
AMCIS
(2019)