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Yen-Nee Goh
Publication Activity (10 Years)
Years Active: 2020-2021
Publications (10 Years): 2
Top Topics
Case Study
Mobile Advertising
Building Blocks
Information Discovery
Top Venues
Int. J. Mob. Commun.
Int. J. Interact. Mob. Technol.
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Publications
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Cheng-Leng Choong
,
Yen-Nee Goh
'Grab, ride and go': an investigation into the use of ride-hailing services in a developing economy.
Int. J. Mob. Commun.
19 (3) (2021)
Ghazanfar Ali Abbasi
,
Sea Su-Yee
,
Yen-Nee Goh
An Integrative Approach for Determining Consumers Mobile Advertising Related Attitudes and Intentions.
Int. J. Interact. Mob. Technol.
14 (15) (2020)