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Yang Cenying
ORCID
Publication Activity (10 Years)
Years Active: 2015-2015
Publications (10 Years): 0
Top Topics
User Behavior
Negative Impact
Top Venues
HICSS
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Publications
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Yang Cenying
,
Zhang Cheng
Modeling Correlated Effect and Random Effect of Advertising and Word-of-Mouth on Product Diffusion.
HICSS
(2015)