Yajing Diao

Publication Activity (10 Years)

Years Active: 2024-2024
Publications (10 Years): 2

Top Topics

Purchase Intention

Product Quality

Top Venues

Publications

Yang Tong, Yajing Diao, Bingxue Liu
The Effect of Anthropomorphic Features of Virtual Streamers on Consumers' Purchase Intention-The Mediating Role of Sense of Trust. WHICEB (1) (2024)
Zhiying Wang, Guiyun Li, Yajing Diao, Nianxin Wang
Warning deterrence or knowledge guidance? Research on triggering mechanism of phishing sensitivity. Comput. Secur. 142 (2024)