Yabin Cai

Publication Activity (10 Years)

Years Active: 2022-2022
Publications (10 Years): 1

Top Topics

Electronic Word Of Mouth

Purchase Intention

Product Quality

Top Venues

Publications

Yabin Cai, Xueqi Bao, Yan Li, Jie (Joseph) Yu, Xi Chen
Impact of the Match-up between Live Streaming Styles and Product Types on Consumers' Purchase Intention. PACIS (2022)