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Xiayuan Gao
ORCID
Publication Activity (10 Years)
Years Active: 2021-2021
Publications (10 Years): 1
Top Topics
Frame Rate
Live Streaming
Top Venues
Electron. Commer. Res. Appl.
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Publications
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Xiayuan Gao
,
Xiao-Yu Xu
,
Syed Muhammad Usman Tayyab
,
Qi Li
How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness.
Electron. Commer. Res. Appl.
49 (2021)