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Xiao-Meng Luo
Publication Activity (10 Years)
Years Active: 2014-2021
Publications (10 Years): 1
Top Topics
Social Networks
Online Shopping
Brand Image
Website
Top Venues
J. Assoc. Inf. Syst.
PACIS
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Publications
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Xiao-Meng Luo
,
Ling Ge
,
Li-Wen Chen
,
Jianbin Li
Online Channels and Store Brands: Strategic Interactions.
J. Assoc. Inf. Syst.
22 (2) (2021)
Xiao-Meng Luo
,
Li-Wen Chen
,
Ling Ge
Is Online Channel a counterstrategy to the Store Brand by the National Brand?
PACIS
(2014)