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Xiangtianrui Kong
ORCID
Publication Activity (10 Years)
Years Active: 2023-2023
Publications (10 Years): 1
Top Topics
Contextual Factors
Search Advertising
Direct Marketing
Keywords
Top Venues
PACIS
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Publications
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Ping Qiu
,
Zhao Cai
,
Hing Kai Chan
,
Xiangtianrui Kong
,
Ye Shi
Disentangling the Impact of Bidding Price on Click-through Rate and Product Sales in E-commerce Search Advertising.
PACIS
(2023)