Vilma Todri-Adamopoulos

Publication Activity (10 Years)

Years Active: 2016-2016
Publications (10 Years): 1

Top Topics

Display Advertising

Top Venues

Publications

Anindya Ghose, Vilma Todri-Adamopoulos
Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior. MIS Q. 40 (4) (2016)