Victor J. Cook Jr.

Publication Activity (10 Years)

Years Active: 2001-2005
Publications (10 Years): 0

Publications

Jianan Wu, Victor J. Cook Jr., Edward C. Strong
A Two-Stage Model of the Promotional Performance of Pure Online Firms. Inf. Syst. Res. 16 (4) (2005)
Jianan Wu, Victor J. Cook Jr., Imad Samarah
Assessing Promotion Performance of Pure Online Players: A Two-Stage Model with Sample Selection. ICIS (2001)