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Van-Dat Tran
ORCID
Publication Activity (10 Years)
Years Active: 2014-2014
Publications (10 Years): 0
Top Topics
Online Shopping
Consumer Products
Life Cycle
Knowledge Sharing
Top Venues
Internet Res.
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Publications
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Ching-Jui Keng
,
Van-Dat Tran
,
Tze-Hsien Liao
,
Chao-Ju Yao
,
Maxwell K. Hsu
Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products.
Internet Res.
24 (3) (2014)