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Valeria Franzoi
Publication Activity (10 Years)
Years Active: 2014-2014
Publications (10 Years): 0
Top Topics
Parameter Estimation
Neural Network
Statistical Model
Long Term
Top Venues
I-KNOW
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Publications
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Michele Andreaus
,
Roberta Cuel
,
Valeria Franzoi
,
Diego Ponte
A comprehensive model of integrated marketing communication, brand equity, and sales.
I-KNOW
(2014)