Ulrike Phieler

Publication Activity (10 Years)

Years Active: 2018-2018
Publications (10 Years): 1

Top Topics

Internet Technology

Marketing Campaigns

Internet Marketing

Top Venues

Publications

Florian Dost, Ulrike Phieler
Supporting the Adoption Funnel with Differential Effects from Traditional Advertising, Online Displays, and a Micro-Influencer Campaign. ICIS (2018)