Tung-lung Steven Chang

Publication Activity (10 Years)

Years Active: 2014-2014
Publications (10 Years): 0

Top Topics

Electronic Word Of Mouth

Dynamic Pricing

Top Venues

Decis. Support Syst.

Publications

Tong Bao, Tung-lung Steven Chang
Finding disseminators via electronic word of mouth message for effective marketing communications. Decis. Support Syst. 67 (2014)
Tong Bao, Tung-lung Steven Chang
Why Amazon uses both the New York Times Best Seller List and customer reviews: An empirical study of multiplier effects on product sales from multiple earned media. Decis. Support Syst. 67 (2014)