Thomas Walter Frick

Publication Activity (10 Years)

Years Active: 2016-2024
Publications (10 Years): 3

Top Topics

Behavioral Targeting

Personalized Recommendation

Top Venues

J. Assoc. Inf. Syst.

Publications

Dimitrios Tsekouras, Ting Li, Thomas Walter Frick
Don't Take It Personally: An Empirical Investigation of Consumer Responses to Explicit Targeting. J. Assoc. Inf. Syst. 25 (3) (2024)
Thomas Walter Frick, Ting Li
Personalization in Social Retargeting - A Field Experiment. ICIS (2016)
Dimitrios Tsekouras, Thomas Walter Frick, Ting Li
Don't Take It Personally: The Effect of Explicit Targeting in Advertising Personalization. ICIS (2016)